What data does your phone collect about you?

New York times has reported that there is mobile app software that is now being used to collect TV data for advertisers.

I was reading the other day, one of my Facebook friends posted that he bought a Bud light and before he could get out of the store, a Bud light advertisement popped up on his phone.  Is it possible that someone is watching you?  This social response to our behavior is causing a hysteria for some.

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